《市場營銷理論與實訓》課程介紹
《市場營銷理論與實訓》課程團隊教師不斷改革創新，拓寬思維，更新互聯網時代營銷知識，改革教學方法，把實踐環節有機融入到教學過程中，培養學生的職業能力與綜合素養。
《市場營銷理論與實訓》已形成完備的精品在線開放課程教學系統，有豐富完善的教學資源，包括課程電子教案、多媒體課件、動畫、微課視頻集、在線案例題庫、習題庫等。課程團隊教師利用互聯網絡和多媒體技術，科學規劃在線學習資源，開展在線學習與課堂教學相結合的多種形式教學。精品開放課程網址：https://zjy2.icve.com.cn/common/courseView/courseDetail.html?courseOpenId=61mgafusk7fcftbmgshq6w
《市場營銷理論與實訓》課程設置了市場分析、市場定位、營銷策略制定等典型市場營銷任務，并依托市場營銷實踐教學平台以情境營銷模塊為基礎開展營銷綜合實訓，使學生更深刻地把握專業知識要領，提高學生崗位職業技能。
圖1:電子商務實訓室
圖2：市場營銷實踐教學平台
圖3：市場營銷模拟沙盤實訓
Introduction to the course “Marketing Theory and Practice”
“Marketing Theory and Training”, the course team teachers continue to reform and innovate, broaden their horizons, and update marketing knowledge in the Internet age, reform teaching methods, organically integrate practical links into the teaching process, and cultivate students’ professional ability and comprehensive quality.
“Marketing Theory and Practice” has formed a complete high-quality online open course teaching system, with abundant and complete teaching resources, including course electronic teaching plans, multimedia courseware, animation, micro-course video collection, online case question bank, exercise question bank, etc. The teachers of the course team use the Internet and multimedia technology to scientifically plan online learning resources, and carry out various forms of teaching that combine online learning with classroom teaching.
Here are an excellent open course URL:
https://zjy2.icve.com.cn/common/courseView/courseDetail.html?courseOpenId=61mgafusk7fcftbmgshq6w
The course “Marketing Theory and Training” sets up typical marketing tasks such as market analysis, market positioning, and marketing strategy formulation, and relies on the marketing practice teaching platform to carry out comprehensive marketing training based on the situational marketing module, so that students can understand the essentials of professional knowledge more deeply and improve their vocational skills.
Figure 1: E-commerce training room
Figure 2: Marketing practice teaching platform
Figure 3: Marketing simulation sandbox training
Figure 4: Marketing and promotion training
